About me
A Product & User Experience Designer with a background in Digital Marketing who is eager to blend my ability to build brands with my user-centric mindset
Experience
Product Designer
Spearheaded the end-to-end redesign of a legacy 12-year-old internal application, transforming outdated paper-tracking systems into a streamlined platform used by hundreds of Disney Cruise Line crew members.
Established a long-term partnership with product leadership, securing continued investment and roadmap alignment to scale the platform across recruitment, certification, and training tools.
Designed cohesive mobile-to-web experiences, systematizing responsive patterns and layouts across 12+ Disney Signature brands—including vacation homes, expeditions, cruises, and business programs.
Built and integrated a new design system and component library tailored to Disney Cruise Line, fully adopted by engineering and inspiring future UI app builds within the internal ecosystem.
Directly influenced executive decision-making, with the success of the MVP leading to new budget approvals and product expansion opportunities.
Product Designer
Implemented a shared ownership design system model that established a collaborative culture across teams, leading to an increased adoption rate from 20% to 88% across seven products.
Secured new funding for a fall-prevention tele-health platform through collaboration with Cigna Ventures and Blue Cross, leveraging a scalable design system that accelerated delivery and enabled new business opportunities.
Led UX research within agile sprints, breaking down silos between design, product, and engineering to drive iterative improvements.
Utilized research methods to advocate for behavior change, adoption and feature improvements related to user needs and business goals, leading to a 30% boost in provider conversion rate.
Developed systematic design guidelines and pattern libraries, enabling teams to align roadmaps, scale consistent features, and ship more efficiently.
Product Designer
Designed and launched an end-to-end mental health web platform, helping secure over $1M in seed funding within the first year.
Led UX strategy across the booking funnel, balancing product scoping, budgets, roadmap constraints, and tight sprints to deliver an intuitive user experience.
Partnered closely with engineering, investors, and stakeholders to ensure consistency across product features and visual identity.
Led UX strategy to improve usability and conversion, using persona development, journey mapping, A/B testing, cognitive walkthroughs, wireframes, and prototypes—resulting in a 50%+ increase in user conversion within one year.
Designer & Digital Media Specialist
Applied design thinking to incorporate interactions within various forms including illustrations, graphics, and flyers to build hype and maintain engagement with target users.
Created a comprehensive design system across email marketing ads, social media graphics, and web responsive assets in order to establish consistency across all media channels.
Developed new partnerships with basketball players within the youth industry while growing all social channels by 20% in 3 months.
Innovated ways of creating hype for the social channels through visual storytelling and and graphic design in turn increasing overall user engagement by over 50%.
Head of Marketing
Created the brand identity for MyBirthday through visual styling, optimizing the onboarding experience, and creating consistency across the website and application.
Helped web developers with the creation of the original platform by creating low and mid fidelity wireframes alongside a web designer while also supplying creative materials to the rest of the marketing team.
Increased overall web traffic and conversions through SEO enhancements leading to 2000 new user sign ups, 150 restaurant partnerships, 10 influencer partnerships, and driving sales records within 6 months
Utilized tools like Adobe Creative Suite, Photography, Video, Google SEO,Facebook ads, Google ads, and Instagram ads to increase brand awareness.